Dave Blanchard, a supervising editor on NPR's Wild Card who monitors the show's comments, first noticed it last fall. Under an episode with Elizabeth Gilbert were posts that made no sense to him. "Gilgamesh quit and I'm crying." "Last Friday I broke up with my GF." "Ah, OK, M-H." The accounts seemed to be answering each other. He figured they were a new kind of bot, deleted the thread, and reported it to Spotify.
Then Hannah Chinn, a Gen Z producer about ten years younger than Dave, looked at the same posts. The emoji usernames, the cartoon avatars, the little "hi"s. Not bots. Kids. Dave later said he needed Hannah as a "generational translator" and felt "very old, very dumb, very out of touch."
The setup was clever. They'd make a public playlist called something like "Let's chat here," drop in a single episode, and talk in that episode's comments so their messages wouldn't get lost in real fan chatter. A TikTok-style video podcast they'd used had been "banned," as Ella put it, so they moved to playlists and comment threads instead.